That Four Letter Word from February 23

I had been postponing putting up the trailer because we didn’t know when the exact date of release was going to be. And, to be honest, my editor’s been busy as hell trying to make his film and I didn’t want to bother him.

Now, that it is official, what you see above is a trailer I cut, with my limited editing skills and resources (on my laptop). Working on a low budget film, you really can’t always afford the luxury of a studio.

So yes, please go ahead, feel free to post it in your blog and organise mass spamming through email, groups and communities across networking portals. I just checked Orkut and realised: That Four Letter Word community already has 98 members. If you are not yet part of it, you can join the gang here.

I don’t care if you rubbish it but do let people know that there’s a movie called That Four Letter Word that will release in Studio 5, slotted for the daily Four O Clock show.

If you are new to this blog, you can read some of the early reviews and reactions to the film here.

If you are a regular here, well, this is the first in the series of videos and posts that I had saved up for the pre-release buzz. So do come back for more. I will be posting videos including scenes from the film, celebrity responses and also resume blogging on the making of the film, something that I had to suspend to complete the making.

Now that it’s all done and set, I finally have the time (barely, given that the release is just two weeks away) to make some noise on the film.

Given that it is a low-budget independent film, That Four Letter Word, solely relies on the word of mouth generated by people like you. So please watch the movie. You should be able to book tickets from the blog shortly, I’m talking to Sathyam Cinemas to see how we can work that out. Else, please head to http://www.thecinema.in anytime around Valentines to book your seats.

I’m nervous and excited. Too many things, too little time. Not found time to work on the website yet. Just finished trailer after a non-stop marathon 15 hour editing session that started at ten last night and ended at 2.30 this afternoon. Hardly got three hours of sleep.

After numerous attempts trying to upload the trailer on to Youtube, finally some luck.

Next, I have to sit on getting posters and publicity materials ready. Then, the website and then if I have the time, the book on the Making of TFLW.

In between all this, I need to generate some sort of media buzz. So if you do know journalists or are one, please make them consider/consider writing about a movie made with four lakhs, after seven years of effort and two and a half attempts. After all, it’s not everyday that an independent film gets made in India, shot with a digital MiniDV camera, without the backing of studios or stars and actually makes it to the theatres. The film will release in most metros in the country after finishing the rounds in Studio 5. Else, you can catch it on the internet this summer or on TV shortly after that.

If this works, anybody will be able to make a movie and find an audience. For a market to emerge, we need to cultivate it. Support indie cinema. Support fresh thought.

This Valentine’s season, spread the word.

That Four Letter Word.

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That Four Letter Word from February 23

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